Use tags to improve course discovery

First of all - What's a tag?

A tag is a keyword or label used to categorize and classify content. In the context of courses, tags are descriptive words or phrases that help identify the topics, themes, or skills covered in the course, improving its discoverability by potential clients.

In the Vignita course builder, we make sure you select some categories and employee roles when creating your course to ensure they can be found in the appropriate store areas. Tags can help you attract an even more specific audience!

#tag it up!

Here are some examples of tags that can help your course show up to learners searching in the Vignita marketplace:

• ISO standards and certifications: In the world of compliance and safety training, learners often need to demonstrate knowledge and certification tied to specific international standards. If you have a course that meets specific certification needs, include the certification type as a tag! For example "ISO 9001" for quality management, "ISO 14001" for environmental management, "ISO 27001" for information security or "ISO 45001" for work environments.

• Level Certifications: Many topics include industry specific certification types. For example, first aid training can include different levels or certification types for adults or infants, others in specific skills can be specifically for beginners or workers with a certain number of years experience. Tags such as "Level 1", "Intermediate", and "Type C" can help learners in your field find a course that best fits their needs. 

• Niche Roles and Interests: Whether your course is specific to a specific sub-type of machinist, or an emerging specialized role in safety management, tags can ensure that learners with niche roles or skill needs easily find relevant courses. For example: While several providers offer HMS courses on lab safety, a learner may be unsure if the course include the brand new procedures for tool sterilization and storage. You could add this topic as a tag if you know learners in the industry will be looking for it!

Stand out!

In a crowded marketplace, tags can provide a competitive advantage by differentiating an your course from others. Well-chosen and accurate tags set a course apart, making it more discoverable amidst similar offerings.

💡Tip! We recommend reviewing your tags at least once a year to ensure they are up to date. Certification naming and accreditation can change, and industry topics and buzzwords can evolve from year to year!